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< Ω Skill Recommendation: Project Management Waterfall

Project marketing

HTL Rennweg

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Description

This skill explains what is meant by project marketing and what significance project marketing has for project success.

Goals

I understand

  • the goals of project marketing;
  • the connection between project marketing and the environment analysis;
  • what is meant by stakeholders and how they can contribute to the success of the project;
  • which marketing tools are available to me to influence the stakeholders.

I can

  • use the environment analysis to identify the stakeholders for project marketing;
  • do a stakeholder analysis;
  • plan and set up actions for project marketing.

Maintainer

Gerhard Sturm HTL Rennweg