< Professional Scrum Product Owner

Business Strategy


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A product lives within the context of a business strategy. That strategy describes how the Product Vision will be executed in a broader context. A practitioner will understand techniques for exposing business strategy and show how it drives the product. They will understand approaches, such as Lean Startup and Design Thinking, and how those affect the flow of ideas from strategy to execution. They will understand how an empirical process affects the execution and feedback of a strategy.


  • I know what a business strategy is.
  • I understand diffrenect approaches.


Eric Naiburg